I'm 
Mikel, Head of Marketing at DIA, based in Berlin. I market complex, technical products, from the strategy down to the content and campaigns themselves.
Over the last few years I went from content manager to running the whole function, and I still ship the work by hand: programmatic SEO, launch campaigns, a podcast, and the tooling a lean team needs to move fast. I'm also a music producer, which is half of why I love this work.
Product marketing at DIA, 2021 – present.
One AI-built content page for every asset we support, ranking on page one at scale.
"The Ultimate XYZ Map": interactive resources that map an entire vertical.
Orchestrated launches with companies across the stack, reaching past our own audience.
A full asset kit for every launch, shipped on time.
Stories pitched to tier-one business media, and landed.
Dozens of developer-tooling list pages (faucets, RPCs, testnets) that pulled 1k+ clicks a month at their peak.
Interview show edited with an AI-assisted workflow; clips reshared by partner teams.
A headless agent that reads the market every day and briefs the team.
Automations and AI tooling that let one marketer do the work of several.
An operating system that lets a small team move like a big one.