Mikel Garcia · Marketing / Smart competitor & market CRM
Mikel Garcia — CV

Mikel Garcia

Product Marketing Manager · Head of Marketing

Berlin, Germany

Product marketer working at the intersection of product, design and marketing. Six years marketing complex, technical products, most recently taking a fintech data company from Marketing Content Manager to Head of Marketing, where I run both strategy and hands-on execution for a lean team: campaigns, launches, SEO and content, plus the automation and tooling that let a small team ship like a big one. Active music producer and lifelong tinkerer with creative tools.

Experience

DIA

Data infrastructure for financial applications

  • Head of Marketing

  • Marketing Content Manager

Own marketing strategy and its execution for a technical product. Built the team's operating system across four workstreams (brand, product marketing, growth, ops) and ship the work myself: programmatic SEO, launch campaigns, partner co-marketing, industry data resources, a podcast, press features in Bloomberg, Forbes and Nasdaq, and reporting on GA4 and Search Console.

CoachHub

Digital coaching platform · Top 10 LinkedIn Startup Germany

  • Senior Business Development

  • Business Development

Go-to-market and business development for a fast-scaling B2B SaaS.

BlockState

Financial infrastructure

Marketing Content Manager

Content and marketing for a technical financial-infrastructure product.

AiServe Technologies

Computer-vision assistive tech

Marketing Manager · Intern

First marketing role at an early-stage AI hardware startup.

Education

OTH Regensburg

European Business, Administration & Management

Double diploma (EN / DE).

Cámara Bilbao University Business School

Business Marketing & Management

Skills

Product marketingGo-to-marketCampaign managementLaunches & promotionsContent strategyCopywritingBrand & positioningProgrammatic SEO / GEOPartnerships & co-marketingPR & media relationsSocial & communityMarketing opsTeam leadership & hiringMarketing automation & toolingAnalytics (GA4, Search Console)AI-assisted workflowsVideo editing (Premiere Pro, After Effects)Photo editing (Lightroom, Photoshop)

Music, photography & side projects

Everyday Eye

M Steep

Dwelling

Patio Chum

Languages Spanish · Basque · English · German

All work

Smart competitor & market CRM

A headless agent that reads the market every day and briefs the team.

Competitive intelligenceAutomationSales enablement

Daily

automated market brief

From scratch

agent + scraper fleet

Leads enriched

outreach drafted

Built and deployed a company-wide CRM from scratch: a headless AI agent on a server plus a fleet of scrapers that auto-fetch and enrich leads, read competitors' sites, docs, blogs and social every day, watch X in real time, and fire alerts on triggers (a newly funded player launching, say). It even drafts a first-cut outreach for the team.

Marketing a technical product means never falling behind the market. Instead of checking competitors by hand, I built a system that does it every day: a headless AI agent on a server plus a fleet of scrapers that read competitors' sites, docs, blogs and social, watch X in real time, and enrich inbound leads with context.

It turns all of that into a short daily briefing: what changed, what to watch, and how to talk to a given prospect. It even drafts a first-cut outreach. The team reaches out earlier and with more to say, and our positioning stays grounded in what is actually happening.

Impact

Replaced running the pipeline out of a project tool. Turns competitor launches, campaigns and content formats into a daily briefing with actionable recommendations, so the team reaches out earlier, first, and with more value.