Mikel Garcia · Marketing / Press & earned media
Mikel Garcia — CV
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Mikel Garcia

Product Marketing Manager · Head of Marketing

Berlin, Germany

Product marketer working at the intersection of product, design and marketing. Six years marketing complex, technical products, most recently taking a fintech data company from Marketing Content Manager to Head of Marketing, where I run both strategy and hands-on execution for a lean team: campaigns, launches, SEO and content, plus the automation and tooling that let a small team ship like a big one. Active music producer and lifelong tinkerer with creative tools.

Experience

DIA

Full-time · 5 yrs 7 mos · Berlin · Remote

Data infrastructure for financial applications

  • Head of Marketing

    Jan 2025 – Present · 1 yr 7 mos

  • Marketing Content Manager

    Jan 2021 – Jan 2025 · 4 yrs 1 mo

Own marketing strategy and its execution for a technical product. Built the team's operating system across four workstreams (brand, product marketing, growth, ops) and ship the work myself: programmatic SEO, launch campaigns, partner co-marketing, industry data resources, a podcast, press features in Bloomberg, Forbes and Nasdaq, and reporting on GA4 and Search Console.

CoachHub

Full-time · 1 yr · Berlin

Digital coaching platform · Top 10 LinkedIn Startup Germany

  • Senior Business Development

    Nov 2020 – Jan 2021

  • Business Development

    Feb 2020 – Oct 2020

Go-to-market and business development for a fast-scaling B2B SaaS.

BlockState

Berlin

Financial infrastructure

Marketing Content Manager

Apr 2019 – Dec 2019

Content and marketing for a technical financial-infrastructure product.

AiServe Technologies

Berlin

Computer-vision assistive tech

Marketing Manager · Intern

Sep 2018 – Feb 2019

First marketing role at an early-stage AI hardware startup.

Education

OTH Regensburg

European Business, Administration & Management

2017 – 2018

Double diploma (EN / DE).

Cámara Bilbao University Business School

Business Marketing & Management

2014 – 2018

Skills

Product marketingGo-to-marketCampaign managementLaunches & promotionsContent strategyCopywritingBrand & positioningProgrammatic SEO / GEOPartnerships & co-marketingPR & media relationsSocial & communityMarketing opsTeam leadership & hiringMarketing automation & toolingAnalytics (GA4, Search Console)AI-assisted workflowsVideo editing (Premiere Pro, After Effects)Photo editing (Lightroom, Photoshop)

Music, photography & side projects

Everyday Eye

Photography · everyday-eye.com

M Steep

Solo ambient music project

Dwelling

Event series · Berlin

Patio Chum

Band · Berlin

Languages Spanish · Basque · English · German
All work

Press & earned media

Stories pitched to tier-one business media, and landed.

PRMedia relationsEarned mediaBrand

Bloomberg

featured

Forbes

featured

Nasdaq

featured

I find the angle in what we are building and pitch it directly to journalists, no agency in between. When a story is genuinely interesting and framed for that outlet's readers, it gets picked up.

Earned media compounds everything else: a Bloomberg or Forbes mention makes the SEO, the social and the sales conversations all land harder, because someone else vouched for you first.

The same instinct works in any category: the stories worth telling are the milestones, the cultural moments and the occasional genuinely new feature, pitched to the outlets that shape how that market talks.

Impact

Earned features and coverage in major business outlets including Bloomberg, Forbes and Nasdaq, the kind of third-party credibility you cannot buy and that every other channel then borrows from.