"The Ultimate XYZ Map": interactive resources that map an entire vertical.
37K
impressions on the flagship map
Backlinks + press
on every launch
Evergreen
traffic and BD inbound
Mapped whole verticals and genres across the ecosystem, the trending ones and the up-and-coming, gathering every relevant company into one well-organised, interactive resource, powered by our own market-data pipeline (a database fed by hundreds of first-party scrapers). A content stunt with several jobs at once.
Each map picks a vertical the audience cares about and turns it into the single best reference for it: every relevant company, organised, searchable, kept current from live data. It is a content piece, an SEO asset and a business-development tool at the same time.
The distribution is the clever part. Reaching out to tell a company they have been included in a map is a warm, welcome first contact, and it turns into conversations, backlinks and press. Long after launch the maps keep pulling traffic and feed a steady stream of social posts.
Impact
A trojan horse for relationships: reaching out to map a team opens a conversation and deal flow. The maps stay useful, keep bringing traffic, and build domain authority in the niches that matter.